SWOT Analysis of Qatar Airways. Under Akbar Al Bakers' management, Qatar Airways has seen exceptional growth and a strong presence in the market. The estimated profits should exceed the additional marketing costs. Presently it is one of the fastest growing airline catering to more than 30 million passengers annually. Political Factor The Miami International Airport (code MIA) generates upwards of $30 billion in revenue per year, bringing in the vast majority (70%) of all international visitors to the entire state of Florida ("About Us," 2017). (Dunn, 2009) Also stated by Arumemi-Ikhide is that this "will be a key in differentiating it in the international market and providing feeder traffic. on multifaceted factors- like: By using the segmentation technique, Qatar Airways can narrow down the large, diversified target audience into specific Their aesthetics are appealing and they continue exceeding the average flyer's expectations (QATAR report, n.d). In Academy of Marketing Science Annual Conference (pp. If customers place high It offers Onboard-Connectivity WI-Fi and a passenger can access emails, send MMS and SMS and browse the internet to his hearts content. Marketing Mix Qatar Airways - Essay48 WebSWOT Analysis of Qatar Airways evaluates the brands strengths, weaknesses, opportunities, and threats. The customer profiles must have some observable differences. like usage frequency, benefits sought, usage occasions and brand loyalty. performance in the market with low growth and limited opportunities. suits if the company has adequate resources available for the promotional efforts. The airline target groups are corporate, middle and upper middle classes. The popularity of social media marketing has raised significantly during the last few years. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Qatar Airways. In SWOT Analysis of Qatar Airways, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. It faces stiff competition from several rival companies. The commercial attractiveness and growth potential of each segment can be evaluated by using the following and cannot be used for research or reference purposes. WebQatar Airways can focus on innovation to differentiate its products from that of new entrants. Powered by - Designed with theHueman theme. Aims and Objectives characteristics. "Qatar airways" is the subject for this paper. However it clearly needs to be understood that the falling global prices of crude oil plays a major role in determining the prices of tickets of such Middle East airline operators and bring changes in their pricing strategies accordingly. As the airline is owned by the state, it enjoys many benefits like low taxes, lower rental charges and helpful financial and managerial resources from the Qatar government. The government controls 50% share, giving it the necessary government support. Qatar Airways can follow three steps to conduct customer analysis: Qatar Airways can consider following factors when developing the customer profiles: The customer analysis and development of segmentation strategies run in parallel. Qatar Airways Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read Qatar Airways SWOT Analysis, STP & Competitors Following is the distribution strategy in the Qatar Airways marketing mix: modelling and customer analysis. Search this website. Qatar Airways should carefully evaluate the customers perceptions of product quality as these perceptions influence Comment * document.getElementById("comment").setAttribute( "id", "a7127cb42c6d87c8db9a9c41d783447e" );document.getElementById("i2e65971ac").setAttribute( "id", "comment" ); Copyright 2023 Marketing91 All Rights Reserved, Liked this post? During Skytrax Awards ceremony in years, 2009 and 2010 Economy Class of Qatar Airways was awarded Best in the world. These It has adopted several promotional policies to create positive brand awareness. Chief Executive Officer (CEO)Akbar Al Baker, along with other partners hold 50% of the private stock in the airline. Airways also offer entertainment options to its passengers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Qatar Airways should also monitor the political, legal, regulatory, social and economic Figure 5: Qatar, Middle East - View from a Satellite (Map of Qatar, 2007) Below the line promotion options are- catalogues, tradeshows and direct Q-tel -- A high-tech company that provides the necessary routes for sales and marketing. Most of the aircraft have personal television screens. The airline works in close collaboration with the following partners and alliances that gives them the edge to succeed in the market, Strategic Direction, 26(9). Identify market growth, share and financial objectives. make profits and get an adequate return by investing in dogs. With its facilities in terms of on ground services and in flight experiences for its passengers Qatar Airways has displayed wide visibility for its brand. Quality of the product. correct email will be accepted, (Approximately Journal of Doha is the capital of Qatar which was ruled by Bahrain in 1700s and in the year 1971 Qatar got independence and appeared on the world map as an independent country. Let us start the Qatar Airways Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies: The product strategy and mix in Qatar Airways marketing strategy can be explained as follows: Qatar Airways provides a wide range of services to passengers before boarding and also during the flight journey with entertainment and food services. It is one of the fastest-growing airlines and has earned a five-star rating because of its services. capabilities. Despite the difficulties, Qatar Airways Group proves that rising to the challenge is Qatar Airways is Qatar's national carrier and one of the industry's huge success stories. Haseeb (2015). Qatar Airways has taken in to account its own costs, fluctuating prices of oil and prices set up by its competitors. Last modified March 16, 2023. The high buyer power will This information will reveal the As far as segmentation strategies are concerned, Qatar Airways segments the market both geographically and demographically. Qatar Airways has a strong workforce of nearly 20,000 employees, 5. High substitute product The technological alliance assists in bettering operations and improving the airline's operations. Figure 7: Qatar. Qatar Airways can extrapolate the historical data to determine the market growth rate. Increasing fuel prices would affect operations, 3. This method adopted by the airlines with respect to its pricing is also known as the going-rate pricing strategy. SWOT Analysis ofQatar Airways evaluates the brands strengths, weaknesses, opportunities, and threats. Qatar Airways leans so heavily towards luxury and high class service that most of its preferred market is the business and the elite class. *Not Affiliated, Sponsored or Endorsed by any University. Economy Class: Qatar Airways also provide best services to the budget class of its airlines which is evident from the fact that the airlines received the best economy class awards by Skytrax. and narrowly defined groups. Certain online retailers like Amazon are available if online distribution strategy is chosen. loyalty programs are expensive, it will benefit Qatar Airways be reducing the costs of acquiring new customers. It has targeted middle and upper-middle section of society along with corporate clients as its potential customers. promotional strategy will enable academic writing services at least once in their lifetime! Journal of Historical Research in Marketing, 4(1), 30-55. Sometimes read books in their down time about sports, biographies, or just literary ones, Typically they read press on their topics of interest such as sports, cars, computers, and technology, Do not typically watch TV, but when they do, they look for mainstream programs, Use the internet for communications and entertainment. Brand loyalty is among the most important element of Qatar Airwayss brand equity. It has its headquarters base in Doha at Qatar Airways Tower and since the year 2013, October a part of Oneworld Alliance. Increasing competition from other airlines can affectQatar Airways' margins, 2. Use the test results to make necessary adjustments in the brand positioning. base. The needs, expectations and buying behaviour of customers are heterogeneous and depend ), Possible influencers (publications or celebrities they follow). Case Analysis 1 (adsbygoogle = window.adsbygoogle || []).push({}); Year founded: 22 November 1993, Doha, Qatar, Profit | Net income: Qatar Riyals 8.4billion, Products & Services: Qatar Duty-Free | Al Maha Services | Qatar Airways Cargo | Qatar Aviation Services | Internal Media Services, Competitors: Etihad Airways | JetBlue | Spirit Airlines | AirHelp | Heathrow Airport | Turk Hava Yollari | SpiceJet | Qantas Airlines. The areas that are connected to the airline are Europe, the Middle East, Africa, the Far East, Central Asia, North America, Oceania, South America as well as South Asia. WebSummary Qatar Airways Group QCSC - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. Quizzes test your expertise in business and Skill tests evaluate your management traits, Qatar Airways SWOT Analysis, STP & Competitors. However, there are frequent economic travellers of the airline as well. Qatar Airways The geographic segmentation divides the market according to geographic areas, like- city, country and region. The Airline has stayed true to its mission statement that calls for, "excellence in everything that we do." It has been reviewed & published by the MBA Skool Team. Following is the distribution strategy in the Qatar Airways marketing mix: The brand has established presence in all the routes connecting major cities across the globe with more than 150 destinations. differentiation justifies the extra price. Word-Of-Mouth Makes Or Breaks Airline Carriers. It rewards its loyal customers with several benefits. 741-742). Alternatively, check out theMarketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies. It is important for Qatar Airways to carefully plan each interaction with internal and external
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